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Internet Identity to Join Industry Leaders at Email Authentication Implementation Summit 2005

Industry Drive toward E-Mail Authentication Continues; Internet Identity offers PowerShark™ Phishing Readiness and Response Solution

Tacoma, WA—July 12, 2005—Internet Identity is proud to join over 300 IT Professionals, business leaders and e-commerce executives at the 2005 E-Mail Authentication Implementation Summit. Attendees will collaborate on techniques to further protect businesses and consumers from spam, phishing, and other forms of email fraud.

A supporting underwriter of the Summit, Internet Identity will also be showcasing the PowerShark phishing readiness and response solution, which combines the best of phish site deactivation methodologies with state of the art web-monitoring and brand defense. “This is an exciting opportunity to see the best of what’s out there in the email authentication arena,” mentioned Lars Harvey, Director of Customer Relations at Internet Identity. “Internet Identity’s PowerShark Solution addresses the need that banks, ISPs and e-commerce companies have for a comprehensive anti-phishing strategy that focuses on prevention, detection, and response. We look forward to in-depth discussions with the other attendees on how best to rid the world of email threats including phishing.”

The Email Authentication Implementation Summit 2005 emphasizes IP-based verification methods, such as the Sender Policy Framework (SPF) and the Sender ID Framework (SIDF), as well as complimentary signature-oriented approaches such as IM DomainKeys. The summit will provide relevant, applicable data and best practices on the implementation and execution of email authentication frameworks and solutions. Based on over six months of trial and error deployments, the Summit will focus on recommendations for adopting the aforementioned technologies.

Keynote Speaker Esther Dyson, editor of Release 1.0 at CNET Networks, will also be moderator of the daylong event at the Marriott Marquis in New York City.  “Summits such as this one are vital to help get business leaders and IT professionals up to speed on how to implement these techniques and benefit from the significant advances the IT industry is making to help protect email users,” Dyson said.

A steering committee representing a variety of e-commerce and online service industry leaders will sponsor the Summit. The committee includes organizations such as Microsoft, Symantec, Bigfoot Interactive, The Direct Marketing Association, and SendMail, Inc.  In addition to the steering committee, the program is underwritten by over two dozen industry leaders and organizations, including the Anti-Phishing Working Group, Barracuda Networks, CipherTrust, Cisco Systems, Cloudmark, Digital Impact, DoubleClick, Goodmail Systems, Habeas, Harte-Hanks, Internet Identity, IronPort Systems, MailFrontier, The OpenGroup, Piper Software, Port25 Solutions, Quris, Release 1.0, Return Path, StrongMail Systems, TRUSTe, Tumbleweed Communications, and Yahoo! Inc. The event will be held at the Marriott Marquis, 1535 Broadway, New York, New York. More information can be found at www.emailauthentication.org/summit2005.

About the Email Authentication Implementation Summit 2005

The Email Authentication Implementation Summit 2005 is the product of several industry-leading organizations coming together to implement self-regulatory standards to assist in furthering the exploration of solutions to stem the tides of spam and other email related security threats. This event is the result of “thought leadership” at several organizations including Symantec, Microsoft, and Sendmail. For more information about email authentication solutions, please visit www.emailauthentication.org.

About The PowerShark™ Solution

PowerShark provides early detection and rapid response deactivation of phishing attacks for a fraction of the cost of similar programs implemented by the largest banks. PowerShark limits the time customers can fall victim to a phishing scheme, reduces the likelihood of follow-up attacks, minimizes customer service costs and fraud loss, and provides intelligent, timely communications to online security professionals and their organizations.

About Internet Identity

Internet Identity™ is a leader in the area of Internet presence control, enabling financial services firms and e-commerce companies to protect their customers against online fraud. Combining innovative approaches with an extensive network of provider relationships, Internet Identity delivers highly effective fraud Web site deactivation and complete Domain Name control services. For more information, please visit www.internetidentity.com, or email us at info@internetidentity.com

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Internet Identity and PowerShark are trademarks of Internet Identity.
The names of actual companies mentioned herein may be trademarks of their respective owners.

Relevant Links

www.emailauthentication.org/summit2005
Anti-Phishing Working Group
 

 

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